After this story, I may have to quit Blogs.4Bauer:
From "An Inconvenient Truth" to popularizing the Prius, Hollywood has helped lead the way on some environmental issues. One of the latest initiatives: Cool Change, Fox's company-wide program to reduce the network's impact on global warming. As part of that effort, the seventh season of "24" will take steps to reduce and offset the carbon emissions from the show's production, with the goal of having the season finale be entirely carbon-neutral.
It may sound like a publicity stunt, but Fox spokesman Chris Anderson says the network isn't after bigger ratings. "We are publicizing '24's' commitment to climate change for two reasons and two reasons only: to inspire the public to take global warming seriously and hopefully to motivate other studios to make changes to their production practices as well," he says.
The "24" page at Fox.com now features energy conservation tips and a public service announcement about global warming featuring Kiefer Sutherland; more information will be posted when the show airs in January. Plus, climate change will be incorporated into the series' plot (which just might scare some viewers into taking action). (H/T - Drudge)
After last season's dreadful second half, is this really what the folks at 24 should be worrying about? Maybe working on a stronger plot and a less loathsome and predictable storyline could motivate studios and viewers alike? Even some of my die-hard co-contributors at B4B were admitting that this show has "jumped the shark." So, stop trying to eliminate your carbon emissions, and start having Jack Bauer eliminate terrorists.
In this vein, I'd like to give the creators of 24 a message. Allow me to quote Brick Top from Snatch:
"You're on thin f*cking ice my pedigree chums, and I shall be under it when it breaks. Now, f*ck off."
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